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Battle for the Beetle
Battle for the Beetle

by Karl Ludvigsen
Price: $39.95

In mid-1949 VW introduced its Export model, offering for the first time a selection of colors, improved interior trim, and chrome on the exterior. Exports to other European countries were already well under way.

In mid-1949 VW introduced its Export model, offering for the first time a selection of colors, improved interior trim, and chrome on the exterior. Exports to other European countries were already well under way.

Karl Ludvigsen
Karl Ludvigsen

In addition to his motor industry activities as an executive (with GM, Fiat and Ford) and head of a consulting company, Karl Ludvigsen has been active for over 50 years as an author and historian. As an author, co-author or editor he has some four dozen books to his credit. Needless to say, they are all about cars and the motor industry, Karl's life-long passion.

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