Home Porsche History Porsche: Excellence Was Expected


"The recognized expert on all things Porsche is Karl Ludvigsen. His writings on things Porsche-related are well-researched, informative, and illuminating."

Rainy Day Magazine
- December 17, 2014

"You"d expect a sixty-six chapter, three-volume tome by the venerable Karl Ludvigsen to be definitive, and it is . . . Even if it"s too daunting to read cover-to-cover, you can open to any page and expect to learn something new every time with this unimaginably complete work."

- March 2010

Featured in Ignition Gear - Wish List gift guide

- December 2009

"Without doubt, this is the definitive work on the history of Porsche. . . A must-have for any Porsche enthusiast."


"The amount of information in this 3-volume set was staggering. One could only guess at the amount of research necessary to create something like this. What is obvious is Karl Ludvigsen"s love for the topic. His interest in telling the story behind the brand and all of the events which help shaped Porsche was what really brought its history to life."

Rainy Day Books
- December 1, 2009

"Chapitre[s] riche et croustillant comme des galettes pur beurre . . . si pour certains, ce monument présentera le défaut de n"exister dans la langue de Steve McQueen, il est tout autant le plus passionnant des prétextes pour se remettre à l"anglais."

L"Automobile (France)
- Hors-Série Sportives 2009

"A must for those who can never have enough Porsche, Excellence Was Expected is the gold standard of automotive books. A historical portrait of every Porsche road and racing car ever built, the three meticulously researched volumes are filled with the sort of interesting information and delightful esoterica that you won"t find on the web. And, unlike much of the web, it"s as accurate as any mere mortal can make it."

Road & Track
September 2009

"It is rather universally agreed that this is the definitive work regarding Porsche ever published."

April 2009

"[T]his new edition is more than ever "the" Porsche book, well researched and written, with no skimping on production values and a really good selection of photographs and technical drawings, it is a must for any Porsche aficionado but it will be equally at home on the bookshelf of anyone interested in motoring history. The price is not high, particularly when considered from a £ for lb. point of view and if you have the 1977 edition there is a vast amount of new material but even compared to the 2003 edition there are 257 new or revised pages and 230 new photographs. Karl Ludvigsen"s reputation as a motoring writer rests squarely on this book and well deserved it is. Highly recommended."

Vintage Sports Car Club Bulletin
No. 264 / Summer 2009

"It may appear expensive, but the reality is that, compared to the years of exhaustive effort that have gone into this amazing book, it"s a complete bargain. No Porsche fan should be without it."

911 & Porsche World
March 2009

"Essential reading ... the ultimate car deserves the ultimate book and this is it ... Quite simply a masterpiece."

911 & Porsche World
December 2008

"The best automobile history ever written ..."

Peter L. Albrecht
Automotive Journalist
October 2005

Winner of the IAMA Best of 2004 Award and the 2004 IAMA Best of Books Award

IAMA (International Automotive Media Awards)
November 2004

"the definitive work...a "must have"..."

Road & Track
May 2004

"My suggestion: If you can only get one book for your library on Porsche, this is the one..."

European Car
May 2004

"In showbiz terms this is a blockbuster..."

All Torque
Autumn, 2003

Karl Ludvigsen picks the top ten driver"s Porsches

April, 2004

"A must-have..."

February, 2004

"There's danger of addiction!..."

February/March 2004

"Es besteht Suchtgefahr!"

christophorus (Deutsche Version)
February/March 2004

"Excellence expected, and delivered..."

December, 2003

Porsche Panorama interview with Karl Ludvigsen

Porsche Panorama
November, 2003

"Karl Ludvigsen's new book is the definitive testament..."

Auspuff Roar
October/November, 2003

"If you earn more than we do, and you love Porsches, this book will tell you everything you ever wanted to know..."

Classic & Sports Car
October, 2003

"...Excellence Was Expected is so widely revered that it's still the only Porsche book to have if you'll have only one..."

September, 2003

"...Excellence Was Expected, edition two is a necessity on the enthusiast's bookshelf..."

356 Registry
September/October, 2003

"It's technical, thorough and engaging all at once..."

356 Registry
July/August, 2003

"Væket er den mest komplette samling artikler over Porsches historie med tekniske informationer..."

Nyheds Magasin (Dansk)
May 24-June 6, 2004 (nr. 17)

"Expectations met..."

Porsche Post
May 2004
Karl Ludvigsen
Karl Ludvigsen

In addition to his motor industry activities as an executive (with GM, Fiat and Ford) and head of a consulting company, Karl Ludvigsen has been active for over 50 years as an author and historian. As an author, co-author or editor he has some four dozen books to his credit. Needless to say, they are all about cars and the motor industry, Karl's life-long passion.

More about Karl Ludvigsen