The best automobile history ever written

"The best automobile history ever written"?that's a big claim and is easily misunderstood. But I think it would be exceedingly difficult to find a more thorough, better researched, more comprehensive, and better written automobile history, regardless of topic or marque. One may argue that there are more "important" cars (or not); perhaps the story of Daimler and Maybach's pioneering efforts, or Henry Ford's, are more "important" in a larger historical context than the activities of a relatively small maker of specialist sports and racing cars, but that's not what I claim here. I claim that this is the best WRITTEN, most thorough automobile history ever. Porsche, as an automobile and an enterprise, is a very special phenomenon, and Ludvigsen's book presents both company and car to an audience that may otherwise never appreciate it. If you don't like Porsches, then that doesn't matter. If you do, you need this book. If you're not sure, then this book may be the beginning of a lifelong passion for all things Porsche.

That's how it was with me. I bought myself the much slimmer (but still hefty, at 860 pages) first edition of this book as a Christmas present in 1977. It was instrumental in changing my career path; it affected my choices in university engineering courses, and of a master's thesis. Eventually, six years later, I found myself working as an engineer at Porsche. Incidental to my regular engineering duties, I was often called upon to help some of the leading engineers in the company?men whose stories I had once read about in Ludvigsen?write English-language presentations and technical papers. This led to my career expanding to include automotive journalism, engineering writing and technical translation, but the passion for Porsche remains. I have three vintage 356s in the garage, and it was Ludvigsen's book that made me appreciate the virtues of these rolling historical documents.

Karl Ludvigsen is one of the few truly outstanding automotive writers of our time. I can think of only a handful of others who can compare in depth of knowledge and facility with the language (or several languages, in Ludvigsen's case)?Paul Frere (also eminently multilingual, and a multilingual engineer) and LJK Setright come to mind. Being a bilingual engineer myself, I appreciate even more than most the job that Ludvigsen did in researching this book; his translations into English of many concepts and expressions from company-internal documents are faultless, and definitive. The subjects covered in Ludvigsen's other books include Mercedes, Ferrari, Jaguar, V12 engines, early history of Volkswagen, Indianapolis racers, and Can-Am?all of which were done in the same outstanding manner. I mention this only because there is one overwhelmingly negative review for this book, posted [on Amazon.com] by somebody who is very poorly informed indeed. That reviewer says "Mr. Ludvigsen glosses over the problems with the 356 and early 911 road cars ..." Not true. When I went to work for Porsche, I found that I already had an excellent working knowledge of foibles and problems encountered with earlier Porsche cars, thanks to Ludvigsen's book. The reviewer also says "Mr. Ludvigsen glosses ... the internal power struggles within the company and board, and so on." Again not true. The Porsche-Piëch, and other, battles are well documented. And the reviewer says "If I'd realized Mr. Ludvigsen had a past history of writing for Automotive Quarterly, I would never have wasted this much money buying this set. Just like Automotive Quarterly (which never had a bad thing to say about any automobile)." As for "never had a bad thing to say about any automobile," I am an author who has also written for Automobile Quarterly, and I have to wonder if perhaps there is another publication of that name, because that's not the AQ that I know. I know this firsthand because among other things, I wrote what I think is a brutally honest history of the Chevrolet Cosworth Vega (AQ, 1989, Vol. 27 No. 3). Incidentally, the first, 1977 edition of "Excellence was Expected" was published by AQ.

Bottom line, Ludvigsen's "Porsche: Excellence was Expected" belongs in the automotive library of anyone who seeks the definitive history of the Porsche marque, the company, and a chronicle of more than a half century of sports car racing history as seen from the perspective of its most successful practitioners."
?Peter L. Albrecht, Automotive Journalist, posted to Amazon.com, October 13, 2005